Oh boy — Intel’s new ad says Apple users are under a 'spell'
Oh boy — Intel'due south new advertizement says Apple users are under a 'spell'
Did you know Windows laptops play games? Like lots of games? Did you know that two-in-1 laptops exist? Seriously, they practice. Yous can flip the screen effectually and everything, and even attain out and touch the brandish.
At least according to Intel's new ad, as spotted by PC Gamer, this is all news to Apple tree fans. They simply need to have their eyes opened and to break the "spell" bandage on them past those sorcerers in Cupertino. The four-infinitesimal video is positioned as a social experiment, and Intel says the people recruited are "real people paid for their time and opinions."
You are free to lookout the video, but I volition warn you that someone actually says, "Is this real life right now?"
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Hither's the gist of this social experiment. Intel recruited a agglomeration of Apple users and showed them things Intel PCs tin do under the guise that they might be getting a sneak peak of something new from Apple.
Spoiler warning: MacBooks can't do any of these things. The participants are shown how Windows PCs are easier to customize. And, to be fair, in some cases it's actually quite easy to upgrade all aspects of your machine, such every bit with the Framework Laptop.
We also see how Intel-powered PCs can play more than 57,000 games at a fourth dimension Macs are notwithstanding behind on gaming and that MacBooks are yet missing touchscreens. This is a valid argument and something we wish the new MacBook Pro would offering. But we don't come across that happening anytime soon as Apple continues to focus on the iPad Pro for touch-based computing and Apple Pencil input.
Merely so things take a weird turn. The fake Apple rep gain to show these recruits a 2-in-1 laptop that can transform into a laptop, a form cistron that has been around for more than a decade. And the reaction is similar these folks were just told they could create fire for the first time. This is not magic people; information technology's called a rotating hinge.
Then the participants are led into a room where they can encounter and touch this 2-in-ane and other Intel PCs that supposedly beat Apple at their own game. Never mind the fact that Apple'southward M1 chip wipes the floor with most Windows machines in performance, or that people really like how their iPhones and MacBooks piece of work together. Or that the battery life on the latest MacBooks blow abroad Intel-powered systems.
In the concurrently, the new MacBook Pro 2021 is rumored to launch this month at an Apple outcome with major changes. These include a new design with apartment edges, a larger 14-inch mini-LED display and HDMI port and SD Carte du jour slot. We've as well heard that the TouchBar is going away and at that place will be a powerful new M1X chip.
At last count, the Intel ad had v.7K dislikes and 2.8K likes on YouTube, so it appears viewers are not that impressed with this experiment. And while the video raises some valid points, I don't think this is going to get many folks to switch to "Team PC."
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Marker Spoonauer is the global editor in chief of Tom's Guide and has covered technology for nearly 20 years. In addition to overseeing the direction of Tom's Guide, Marking specializes in covering all things mobile, having reviewed dozens of smartphones and other gadgets. He has spoken at key industry events and appears regularly on TV to hash out the latest trends. Marker was previously editor in principal of Laptop Mag, and his work has appeared in Wired, Pop Science and Inc. Follow him on Twitter at @mspoonauer.
Source: https://www.tomsguide.com/news/oh-boy-new-intel-ad-says-apple-users-are-under-a-spell
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